The Creative and Cultural Industries (CCIs) as drivers of both economic growth and cultural engagement primarily generate income through the trade and commercialisation of intellectual property rights whilst creating new jobs in higher occupational skills, particularly for small and medium-sized enterprises.

With advancements in technology, especially the digital and streaming revolutions, creative and knowledge-based industries have become leaders in disruption and innovation, emerging amongst the most dynamic sectors in the global economy. In addition to its economic benefits, cultural and creative industries generate non-monetary value that can contribute significantly to achieving people-centered, inclusive, and sustainable development.